TECHNOLOGY
Our creative and technology services combine human creativity with the latest technology to deliver visually compelling, brand-aligned content.
We utilise the power of AI to enhance efficiency, generate fresh ideas, and streamline workflows, allowing us to deliver faster, smarter and more innovative solutions.
Our advanced workflow management system, developed in collaboration with our UK partner, significantly enhances the accuracy and efficiency of our in-house operations.
This state-of-the-art platform streamlines the entire production process, from the receipt of initial photography samples to the final delivery of assets. The user-friendly interface is intuitive to navigate, offering full oversight and transparency while elevating the overall quality, speed and consistency of the content.
PRACTICAL APPLICATIONS OF GEN AI AT MPRESSIVE
Generative AI is a valuable tool that helps our photographic studio work more efficiently. Human input is still important. While AI creates many image variations and handles complex retouching, people are needed to understand the story behind each photo and add the subtle touches that help images truly connect with viewers.
Working together, human creativity and artificial intelligence have made it easier for our studio to develop new photographic concepts and ideas. In the past, limited time and resources often restricted how many different lighting setups, compositions, or editing styles we could develop. Now, we can quickly test multiple creative directions and refine our images more freely.
This approach not only speeds up the workflow and over all production time, but also allows the process to be more innovative, since we can explore visual ideas that would have been difficult with traditional methods.